Like any other business, many other people have tried and succeeded in starting their interior design company. However, how do you start one and make sure it stands out from your competitors? Note that there are companies out there that are reputable and offer great pricing packages, yet not everyone signs up with them. In the same way, many would feel that your services are not suited for them.
Therefore, with a myriad of design businesses dotted all over the marketplace, your responsibility is to create a niche and business model that resonates with a particular segment of customers.
Cut through the noise
Forget about what other designers are saying; that your design can be easily replicated. Thus, it is important that you identify with your target audience and create a plan that suits them.
Focus on addressing the gap in the market
Find your specialty or even do your research and observe what is lacking in the current market. For example, there may be many companies focusing on residential interior design but few offering customized retail interior design services in the market. If you are able to bridge that gap, you are sure to find your niche and stand out among your other competitors that have been offering similar services in the past decade.
Identify a niche and run with it
You must get specific with your niche. You’ve identified a line of clients that are not being served, you need to get there and start addressing their needs. And when you’ve managed to addressed their needs by offering a great service experience to them, it wouldn’t be a surprise if they start recommending your service to others.
Play hard to get
Being desperate doesn’t sell or attract anyone, if anything, it paints you a beggar. Don’t be too quick to lower down your pricing. Thus, offer a standard pricing that you’ve worked out and stick to it. This will help you avoid having to meet the needs of clients that are asking for unreasonable requests for you to meet.
Like any other entrepreneur, get your ears to the ground; get to know what your customers want; kill the market assumptions by bridging the gap with your ingenious approaches. Apply the above tips and this will really help your business stand out.