So, you know that you need a marketing strategy. And you’ve heard that social media marketing is great, but you’re just not sure whether or not it’s a good idea for your business. That’s why today, we’re going to go down the list and look at the ten reasons why having a social media marketing is such powerful tool for your business.
By the time you’re done here, you and your business will be ready to build a social media marketing strategy and, more importantly, understand what makes it work properly.
- Social Media Allows For Targeting
One of the biggest ways that social media marketing helps your business is by helping you take advantage of the targeting power of social media ads.
Facebook ads let you target users using a variety of different criteria. Location, education, industry… you can even operate based on their purchase history. You can even install Facebook pixel on your site and use that to retarget users who visit your page.
- Social Media Is Customer Service
When your business is on social media, problem-solving customer issues becomes a much more fluid process. If there’s a problem with your product or service, you’ll find out pretty quickly. And whether you’re selling iPhone cases or Juul e-cigarettes, you’ll get to hear about all the details in the comments section on Facebook.
Even the most brilliant startup idea can fail to thrive without quality customer service, and your customers want you to be on social media. This works to your favor not just because you’re helping the individual with the problem. Your audience at large is able to see how you handle issues, and that helps inspire a certain level of brand loyalty.
- Social Media Boosts SEO
Whether you’re an SEO evangelist or you’re not particularly interested in it, there’s no getting around the fact that having active, well-populated social media pages can help boost your site’s SEO. Google’s search engine crawlers know which sites are earning traffic consistently, which means that if you want to earn your way to that first page of Google, you’ll need to drive more traffic to your site. And nothing does that quite like an effective social media marketing strategy.
- Users Are Likely To Listen
Social media operates by a different set of rules than traditional media. The modern consumer doesn’t respond well to shameless plugs and thinly-veiled self-promotion. So, bombarding users with ads isn’t a viable strategy. Instead, if you offer value without expecting anything in return, you can expect the average user to hear what you have to say.
- Social Media Helps You Stay Competitive
If your competitors are on social media and you’re not, you’re missing out on access to that audience while your competition takes advantage. Even if it’s only increasing their traffic and conversion rate by 10 percent and 2.5 percent respectively, isn’t that something you’d like to be a part of?
- Social Media Drives Targeted Traffic
The interesting thing about social media posts is that they can be used to drive targeted traffic to your site. Something as simple as a well-placed social media post can make a massive difference when it comes to traffic. Movies like People You May Know speak to the ways in which a large following can completely transform your life, and the fact that careers like “influencers” are actually viable these days shows that social media can, does, and will drive traffic to your site.
- Social Media Leads To Conversions
Do you want to know the beauty of social media marketing? It leads to actual conversions. Even better, you can clearly determine how much it cost you to earn those conversions. Maintaining a sense of relevancy with your audience certainly helps, but it’s the fact that you can give your audience so many reasons to buy that drives those conversions forward. You can share discount codes and deals to keep them constantly thinking about doing business with you.
- Social Media Is Cost-Effective Marketing
On the surface, it’s easy to say that social media marketing is cost-effective. After all, having a business page on Facebook is free. But make no mistake. You’re not going to be seeing much traffic if you don’t spend money on paid social media ads. And yet, even with that investment, you’re still getting more for your money than any other form of marketing available today.
- Social Media Helps You Build Brand Loyalty
What’s the difference between your typical coffee chain and Starbucks? Starbucks has developed a level of brand loyalty that makes them untouchable. Social media, by its very design, can help you build brand loyalty for your own business by focusing on improving the experience of every user you interact with and prioritizing meaningful, 1 to 1 interactions.
- Social Media Leads To Real Relationships
There’s a significant difference between an audience and a community. An audience is simply around. A community is all about supporting each other. And when you post regularly on the channel, you can expect to create an environment where people feel both a sense of brand loyalty to your business and their fellow community members.
What social media marketing strategies are working for your business?